11/27/2023 0 Comments Sirius decisions ownership![]() Strategy Key roles, responsibilities Marketing ops by revenue bandīudget Peer, high growth comparison Spending trends/changes Defending/Rationalizing Tools Interactive Agencies Competencies Selection criteria Evaluation frameworks Measurements ![]() ![]() Measurement Link to demand creation Social media ROI Waterfall seeding/impact Customer satisfactionĪttensity Awareness Cision Collective Intellect Crimson Hexagon Jive Software Lithium Technologies Radian6 SocialText Vocus Interactive agencies Social Media Social media marketing Rules/Governance Organizational structure Social operations Pipeline acceleration Internal social media Community engagement Agency selection Tactic deep divesīranding/Advertising Global guidelines Agency selection Merger/Acquisition issues Marketing Communications Public relations Analyst/Influencer relations Internal marketing Public affairsīenchmark Reputation assessment Communications budget Social media budget Social media assessment Reputation/Demand convergence Fusing traditional, social media Reputation vs. Strategy Responsibilities/Roles Key trends Budget/Resource allocation Future communications org. When to use to drive demand Campaign Readiness Model OEM channel best practices Impacting closed loop visibility Channel demand center ofĮxcellence model Role of distribution in demandĭemand Raising partner awareness The evolution to partner Management best practices MDF/Co-op fund best practices Channel outsource service Technology Vendor Coverage CCI Channeltivity CSG / Blueroads eCoast eLateral Generation 21 eLearning Hawkeye Pros Pricing Relayware Saepio Televerde TreeHouse Zift SolutionsĬhannel Demand Creation Demand waterfall in the channel Registration and lead Sirius Benchmark TRED Channel Management Model Campaign Readiness Model Channel Recruitment BenchmarkĮnablement Channel training landscape Social media and the channel Kick-start/Ongoing training Impact of certification Tools/Collateral Sales and marketing enablement Channel readiness Channel enablement spend Measurement Channel dashboard elements Channel ramp-up & readiness Measuring total partner experience Partner effectiveness scorecards Channel demand creation spend Campaign ROI Practices Ongoing evaluation/pruning Referral partnership best practices Maximizing agency relationships Recruitment Channel Recruitment Waterfall Qualifying producing partnerships Global channel expansion SaaS channel best practices Channel Conflict Model Mid-tier systems integrators best Vendor Coverage Aprimo (Teradata) By Appointment Only Clickability Concentrix CrownPeak Demandbase Eloqua FRONTLINE Selling Manticore Technology Marketo Neolane Silverpop Engage Televerde Unica (IBM) Tactics Deep dives Inbound marketing Account-based marketing Event marketing Buyer perspectives Key trends Web Site Content management Web analytics SEO/SEM Conversion optimization Information collection strategies Telemarketing/Teleprospecting Definitions/roles Compensation Ownership Measurement Insource/outsource issues ![]() Organizational Structure Demand center Role of field vs. Waterfall-Based Processes Campaign framework/planning Portfolio marketing Service-level agreements Lead nurturing Pipeline acceleration General Roles, responsibilities Key trends Budget/headcount allocationįoundation Elements Demand type Relative targeting Lead definition/taxonomy Buying cycleĭemand Waterfall Stage definitions Conversion rates Waterfall diagnosis Metric families Product Marketing & Management Strategiesīoulder Logic Hoover’s iCentera Qvidian SAVO References Online ROInnovation StreetSmarts TechValidate Readiness platform Information services Sales training Productivity point tools Product promotion strategies Account-based marketing Management/operations Knowledge creation/transfer Collateral and tools Rep productivity Rep transformation: product enterprise strategy Organizational structures Management Solution, vertical, industry Evolution by revenue band Budget/Headcount allocation SMB vs. Product Launch Product Launch Model New product evangelism Positioning and messaging New market entry Product/Solution Strategy Business case building Relative targeting Product roadmap Product innovation lifecycle
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